Chinese companies are exploring many initiatives to achieve business sustainability, including Ele.me‘s RELAB and Meituan’s emphasis on environmental protection. Ofo, Mobike and many Chinese bike sharing companies ever generated a large amount of attention and discussion on whether they are leading a sustainable lifestyle or just creating e-waste mountains. You can see many opportunities in different industries in China to experiment and implement your idea of sustainability. Today, we have Richard Brubaker, expert in business sustainability, to share his perspectives.
Collective Responsibility is a Shanghai-based firm to design and develop corporate responsibility, sustainability, and leadership strategy for corporates, nonprofit and academic institutions.
Show notes: 01:20 Introduce Richard 02:06 What makes Shanghai special 03:44 Why sustainability is a very important thing in China 06:19 How sustainability in China is relevant with the rest of the world 10:44 Is sustainability leading the born of China innovation 13:05 Chinese consumers are amazing early adopters. Is Shanghai a perfect lab for sustainability? 15:13 Is the booming E-Commerce industry in China sustainable? 18:16 How do you see that ele.me launched ele.me Lab because of the impact of sustainability 22:05 Are these bike sharing companies truly leading the sustainable lifestyle? 25:00 Mobike’s GPS functionality helps improve the sustainability 28:08 How consumers think about sustainability 34:14 How can a founder start thinking about sustainability in the user experience and core of the company 38:00 In the space of sustainability, which industries in China are more friendly for foreigners 40:20 How to contact Richard
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Many thanks to our host Oscar Ramos, guest Richard Brubaker, editor David and Geep, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com