As an early pioneer in cross-border commerce, Lu Guo chose to leave a multinational company and jump into the jungles of entrepreneurship. She shared her belief behind building her startup Shopal which aims to help global brands to build a strong presence in China through a data-driven process. She also shared her early stage business life in an accelerator - Chinaccelerator. Here is a quote from her: “The scary piece is that you only believe in system”.
Shopal is a solution provider for online and offline retailers in China which has secured RMB200 million (US$29.17 million) in a series B+ round in September 2018. Chinaccelerator SOSV invested in Shopal as one of Batch 7 companies.
Show notes: 01:06 Introduce Lu Guo 02:00 First experience in cross-border commerce space 03:37 What is Shopal and stories behind Shopal 07:23 The concept of “TP” 07:57 Lu’s motivation to leave the comfortable zone 10:31 Differences between being an entrepreneur and working in corporates 13:47 As a Vice President in Johnson&Johnson 16:30 What triggered Lu to jump into the jungle of entrepreneurship 18:50 Change and opportunities in the commerce industry 22:29 How Shopal helps global brands in China 24:20 The biggest technology breakthrough for Shopal 26:23 Data driven process 27:23 The future of Shopal 29:11 Business and life in Chinaccelerator 31:00 Contact Shopal
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Many thanks to our host Oscar Ramos and guest Lu Guo, editor David and Geep, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com